Posted on 02-11-2008 and filed under Case Studies, News
We humans are:
- Lazy
- Creatures of habit and
- Respond well to ultimatums
…at least as far as ecommerce usage goes. With the formerly glamorous, suddenly useless, and now back in vogue shopping cart or online catalog, we behave exactly in this manner when faced with purchase decisions on the web.
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Posted on 02-11-2008 and filed under Case Studies, News
So you have a whiz bang newsletter that you pour your heart and soul into and delivers content rich, client focused tidbits of gold. You’ve added everyone to the list including your not-so-internet-literate relatives and now you are staring at your homepage wondering just how to encourage a website visitor that doesn’t know a thing about you to drop their email address off on your site.
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Posted on 02-11-2008 and filed under Case Studies, News
The lowly “contact us” page on a website generally suffers from neglect, yet it could be the 2nd most important page on your website. Sure, it doesn’t have the panache of the home page but, like a top salesperson, it has the power to close. Think about it: a visitor comes to your website, moves from your homepage through your website and then decides they might contact you - so they click on your “contact us” button.
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Posted on 02-11-2008 and filed under Case Studies, News
Did you know that Black Flies have branded themselves in NH, VT, and Maine? That’s right: these pesky flies have earned their status as a “season” up here… directly following “Mud Season.”
How do they do this?
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Posted on 02-10-2008 and filed under Case Studies, News

“My listing clients love the exposure their homes get on my website!”
-Ronnie Clifford, real estate agent, Grantham, NH
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