Is Your Website Building Your Business?

Our Team

Meet the TCW Team

Peter Ericson, President

“Our team’s sole purpose is to guide your business to website success. We will produce positive measurable results for your organization through our step by step intelligent approach.”Peter EricsonAt Seeley’s, Inc. Peter became Vice President of Sales and Marketing. Over an 8 year period he developed and grew a franchise based distribution solution for Seeley’s. He grew the number of outlets from 0 to 500 prior to his departure to venture out on his own.
At Cable & Wireless, PLC (the 175th largest company in the world) he achieved Honors Club and in his 3rd year of sales became one of the top 25 sales reps in the USA.

Graduated Marketing at Lehigh University

Jean Alexander, Project Manager and SEO Analyst

Jean AlexanderJean Alexander is our project manager and search engine optimization expert. Self nicknamed “Pesty Jean”, she ensures our projects are all moving along and our processes are operating smoothly. When not being pesty Jean buries herself in data and current technologies to make sure our clients get found in google.

Starting out as a content and then software programmer, Jean shifted her focus to the burgeoning world of internet technologies as it became clear that the internet was here to stay. A graduate of the University of California at Berkeley and a former West Coaster, Jean enjoys her new East Coast home. When not working Jean enjoys spending time with her three children and promoting education freedom.

Karin Goulian, E-commerce Expert

Karin GoulianKarin has been working with the implementation, management and upkeep of on-line catalogs, or what is known in the industry as “e-commerce shopping carts”, for the past four years. She has a Bachelor of Science from Lehigh University and has worked in various marketing and sales positions for the past 16 years. She has served as Vice President of a small manufacturing company in New York and as Executive Director of a not-for-profit hobby organization. She holds a Private Pilot’s License and is also an avid skier, tennis player and singer.

Alissa DeRouchie, Lead Designer

AlissaAlissa is a graduate of Taylor University where she majored in the emerging field of Computer Graphic Design. After spending a few years using her talents in graphic design and on-screen media, she temporarily retired from the corporate world to stay home with her two boys.

Alissa ventured into e-commerce with Sprout Soup, a natural family store inspired by her children. She joined TCW in July of 2007 where she contributes her design talents with custom masthead images and full custom website designs.

If she can find any free time in her busy days, Alissa enjoys knitting and baking.

Zach Ambrose, Animation Specialist

Zach majored in Film (Highest Honors) and minored in Computer Science at Middlebury College. He builds captivating Flash movies for clients to help deliver specific branding goals. Zach is technically versed in a wide variety of software programs and yet retains the ability to communicate in jargon less English!

Gretchen Cawthon, Lead WordPress Developer

Gretchen CawthonGretchen has been using a computer since her parents first purchased a Commodore Vic-20 back in 1985. Loving all things technical and never without the latest gadget in her pocket, Gretchen thrives on wifi and networking. She graduated from Millikin University in 1995 and has been working in various areas of computer technology, ultimately choosing web and graphic design as her favorites. She created the popular Girls Can’t WHAT? site and continues to develop that site and design new characters. When disconnected from her entourage of power sources, Gretchen can be found spending time with her family, drumming in her all-girl band or reading (technology books and software manuals, of course).

Kim Edwards, Lead ZenCart Developer

Beth Morgan, Server Administration and Support

Cori Schlegel, WordPress Developer

Cori ShlegelCori’s First PC was a home-built TRS-80. From there he moved to working in a variety of PC labs during college, but left the computing world behind to train in theatrical lighting design. After having a family and deciding that multiple-job, 80-hour work weeks, while great for a theatrical career, weren’t good for a new family, Cori found a desk job managing projects for a small mid-western manufacturing firm. That position morphed into a job developing applications and websites using Microsoft technologies, which in turn led to an interest in blogging and content management and the obvious choice was WordPress and its associated technologies. Since then he’s (mostly successfully) straddled the worlds of Microsoft and WordPress, and is back to multiple-job, 60+ hour work weeks, but since many of those hours can be worked in pajamas, that’s OK.

Shelly Cole, WordPress and ZenCart Developer

Shelly ColeShelly has enjoyed computers since she could remember, programming bird sounds on her Commodore-64 when she was 7. She’s held down many different types of jobs throughout her life, but has always moved back to web design and programming. Her expertise lies in CSS, XHTML and web standards compliance, WordPress and ZenCart. In her spare time (if ever she has any) she loves to read Stephen King, play with her three kids (four, if you count her husband), and try to code things that people think aren’t possible to do. Oh yes, and since she’s also a graduate of the New England Culinary Institute, she also loves to cook. (If you’re nice, maybe she’ll give you some recipes!)

Jim Kern, Programming Engineer

Jim has been writing software since he was 12 years old. His talents range from stand-alone software development to custom web solutions. Jim’s expertise encompasses:

  • ASP server-side scripting with Javascript and/or VBScript
  • Client-side Javascripting
  • Application development using C++, Delphi and/or Java

Cliff Clifford

Cliff has a broad-based, 25-year career as a programmer/analyst and systems engineer including systems analyst/programmer COBOL programming for banking applications, systems engineer for Atex electronic text-processing systems, lead tech support of text-processing system at RR Donnelley & Sons, systems engineer at Eastman Kodak Co., independent contractor/consultant network analyst for windows-based PC rollout at Massachusetts General Hospital, and more.